Privacy Policy

Last Updated: June 13, 2026

This privacy policy explains how AmpGo processes personal data when you visit our website, contact us, fill in forms or use any of our shop and payment functions.

1. Data controller

AmpGo
Arenfeldtsgade 1, 9900 Frederikshavn
CVR: 43542338
Email: info@ampgo.dk
Phone: +45 30 70 39 89

2. What information we process

We may process the following types of information:

• Contact information such as name, e-mail, telephone number, company, address and the content of your inquiry.
• Information you submit yourself via contact forms, offer forms or e-mail.
• Information about your use of the website, including technical information such as IP address, browser type, referring page, time of visit and page views.
• Order and payment information if you use the shop or checkout functions on the site.

3. Purpose and processing basis

We process personal data for the following purposes:

• To answer inquiries and send offers.
• To be able to deliver our services and follow up on dialogues with customers and potential customers.
• To manage any orders, checkout and payments.
• To ensure operation, troubleshooting and security on the website.
• To understand how visitors find the page and use shop/order flow if these features are active.

The treatment basis will typically be:

• GDPR art. 6, subsection 1, letter b, when the processing is necessary to answer a specific inquiry, enter into an agreement or deliver a service.
• GDPR art. 6, subsection 1, letter f, when we have a legitimate interest in operation, security, documentation and general customer dialogue.
• GDPR art. 6, subsection 1, letter c, if we are legally obliged to store certain information, e.g. in connection with bookkeeping.
• Consent, where this is required, e.g. by non-necessary cookies or similar technologies.

4. Where the information comes from

The information usually comes directly from you when you visit the site, contact us or fill in a form. If you click on to external forms, e.g. offer forms, the information is entered with the relevant third-party solution and then shared with us.

5. Receivers and data processors

We may share information with suppliers who help us with operations and delivery, for example:

• Hosting and Operating Providers.
• Suppliers of contact and form solutions.
• Payment providers whose checkout/payment is used.
• Systems for order, customer or support management.

We do not share personal data unnecessarily and we try to limit access to what is necessary.

6. Transfer to third countries

Some of our suppliers may process information outside the EU/EEA. If this is the case, we try to ensure a legal transfer basis, e.g. The EU Commission’s standard contract provisions or equivalent level of protection.

7. Storage

• Ordinary inquiries and dialogues are only saved as long as it is relevant for the specific contact or a subsequent customer relationship.
• Information linked to sales, deliveries and customer relations can be stored for as long as is necessary for documentation and operational reasons.
• Information included in accounting material is stored for the period required by law.
• Cookie information is stored for the periods shown in the cookie overview below or in your browser, until they expire or are deleted.

8. Your rights

According to the data protection regulations, you have a number of rights in relation to our processing of information about you. You can e.g. have the right to:

• insight into the information we process about you,
• correction of incorrect information,
• deletion,
• limitation of processing,
• objection to processing, and
• data portability where conditions are met.

If you want to exercise your rights, you can contact us at info@ampgo.dk.

You can also complain to the Danish Data Protection Authority if you believe that our processing of personal data does not take place in accordance with the rules.

9. Cookies

We use cookies and similar technologies to make the website work, for statistics, for ad/campaign measurement and to be able to manage shop/order flow.

Non-necessary cookies are only activated if you accept all cookies in the banner. This applies, among other things, to Google Analytics 4, Google Ads and WooCommerce attribution.

9.1 Necessary cookies

These cookies are used to make the site or certain functions work:

• woocommerce_cart_hash (session) – used by WooCommerce to register changes to the cart contents.
• woocommerce_items_in_cart (session) – used by WooCommerce to register if there are items in the cart.
• wp_woocommerce_session_* (up to 2 days) – contains a unique ID so WooCommerce can find basket data for the individual visitor.
• woocommerce_recently_viewed (session) – only used if the recently viewed products feature is active.
• store_notice[notice id] (session) – used if the page displays a store message that visitors can close.
• wordpress_test_cookie (session) – used by the WordPress login to check if the browser accepts cookies.
• wordpress_logged_in_*, wordpress_*, wp-settings-* and wp-settings-time-* – only used for admins or users logging into WordPress.

9.2 Statistics and advertising cookies (Google)

If you accept all cookies, Google Analytics 4 and Google Ads can set cookies that are used for traffic measurement, campaign measurement and to understand which channels generate inquiries and visits. It can be, among other things:

• _ga (up to 2 years) – used by Google Analytics to distinguish between visitors.
• _ga_* (up to 2 years) – used by Google Analytics 4 to store the state of the individual measurement, e.g. sessions and page views.
• _gcl_au (typically 90 days) – used by Google Ads to store ad clicks and support conversion measurement.
• _gcl_aw, _gcl_gs and _gac_* (varies) – can be set when a visitor comes from a Google ad or related campaign link.

These cookies are used only after consent and help us measure traffic, traffic sources, advertising effect and which pages or campaigns create contact.

9.3 Attribution and shop-related cookies

If you accept all cookies, the page also loads WooCommerce order attribution and Sourcebuster, which can set the following cookies on visits:

• sbjs_current – stores information about the current traffic source, e.g. direct visit, campaign or referral.
• sbjs_current_add – stores additional information about the current session, e.g. landing page, time and referrers.
• sbjs_first – saves the first registered traffic source.
• sbjs_first_add – stores additional information about the first visit.
• sbjs_session – stores information about the current session, e.g. number of page views.
• sbjs_udata – stores technical user information such as user agent and number of visits.
• sbjs_migrations – technical assistance cookie for Sourcebuster.
• sbjs_promo – only used if campaign or promo code function is active.

These cookies are linked to WooCommerce’s order and campaign attribution and are used to understand how a visitor found the page and completes an order flow.

9.4 Payment Related Third Party Solutions

If checkout and online payment are used, payment providers such as Stripe may set their own cookies or use similar technologies as part of payment processing, security and fraud prevention. These may be necessary for the payment flow itself.

9.5 External Links and Third Party Content

The website also links to external services such as social media and external forms. When you click through to these services, their own privacy and cookie policies apply.

9.6 How to manage cookies

You can delete or block cookies in your browser at any time. Please note that parts of the site or any shop/checkout functions may then work less well or not work at all.

10. Switch

If you have any questions about this privacy policy or our processing of personal data, you can contact us at info@ampgo.dk.